A mid-sized European food and beverage company specialising in organic snacks set its sights on expanding into a highly competitive retail market. The brand, successful in Europe, faced a landscape dominated by a few major supermarket chains, strict food import regulations, and a consumer base with distinct preferences for quality and convenience.
The client selected Shion Group for our deep knowledge of food regulations, strong retail buyer relationships, and expertise in localising international brands.
Conducted a feasibility study, analysing retail trends and consumer data to identify a compelling market entry point.
Guided the client through all local import, labelling and health standards, preventing customs delays.
Supported the client in securing a government grant covering 40% of initial marketing and distribution costs.
Arranged product tastings and meetings with supermarket buyers, positioning the brand as a premium, health-forward choice.
Coordinated an integrated marketing campaign, combining in-store promotions with targeted digital advertising.
Secured shelf space in 78 stores within 5 months, including premium end-cap displays.
Achieved approximately 35% above projected sales in the first quarter, driven by launch events and digital engagement.
Repeat purchase rate reached over 18% among consumers, with positive feedback on quality and packaging.
Invited to participate in a major healthy living expo, further boosting brand profile and sales pipeline.
Shion Group is a strategic market entry consultancy that simplifies our clients’ market entry processes, ensuring seamless setup and sustainable growth.
+852 25 925 510
info@shiongroup.com
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