A supplement company sought to enter a new market with complex health product regulations and a rapidly growing, highly competitive wellness sector. The founders were concerned about compliance pitfalls and the challenge of building consumer trust.
The client valued Shion Group’s regulatory expertise, ability to design multi-channel distribution strategies, and history of helping health brands achieve rapid, compliant market entry.
Mapped out the regulatory pathway for over 20 product SKUs, ensuring all supplements met the latest import and labelling requirements.
Developed a hybrid distribution strategy: 35% of sales through premium retail placements, 25% through convenience stores, and 40% via a localised e-commerce platform.
Provided ongoing compliance monitoring and staff training, preparing the client for inspections and ensuring all processes met local standards.
Facilitated partnerships with wellness influencers and organised educational events to build brand credibility and drive engagement.
Exceeded first-year sales targets by 27.4%, achieving HK$18 million in revenue.
Online sales penetration reached 14%.
Maintained zero compliance violations during inspections, and customer reviews consistently cited trust and product quality as key differentiators.
The brand was recognised by a leading industry association for its commitment to transparency and consumer education.
Shion Group is a strategic market entry consultancy that simplifies our clients’ market entry processes, ensuring seamless setup and sustainable growth.
+852 25 925 510
info@shiongroup.com
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